Making Better Licensees & Superior Licensors
By design, we are a relatively small firm so we can be selective in working with Licensor Clients truly interested in Best Practices/Continuous Improvement Principles in which we can aid them due to our different perspective in working closely, over the years, with a number of Licensor Clients and many Licensees. Done right, Licensing is a cooperative effort between Licensors (for whom we are engaged) and Licensees – we can, therefore, be an integral part in helping make superior Licensors by making Better Licensees because being Better, at any level, is always a never finished/never-ending goal!